A weekend visit to Myrtle Beach in November 2021 turned into a business venture for 24-year-old Mason Woodall, when he and his friends decided to take a road trip to see where they could go and what they could find. They discovered Whiteville. After stopping to eat, Woodall and his friends walked downtown and found a store space for rent beside the former Whiteville Cinema. His vision for owning a business and selling nutritional beverages came true when he opened Whiteville Nutrition Monday morning.
Woodall became an independent distributor for Herbalife Nutrition in Alabama while working for a similar business to his. Woodall started his own business after two years of training and working under Herbalife health and wellness coaches Richard Bahena and Gina Davis, who traveled to Whiteville to help with the grand opening of Whiteville Nutrition.
“Going through town, I noticed there’s a lot of burger places and a lot of Mexican places here,” Woodall said. “I said, ‘You know what? I’m going to bring something different here for the town.’”
Whiteville Nutrition’s menu offers meal replacement shakes with 24 grams of protein and 230 calories, energizing teas with 150 milligrams of caffeine and frozen coffee drinks. At the end of opening day, Woodall said the protein shakes and coffee drinks seemed to be the most popular.
“Everyone I’ve talked to today said they’ve been wanting something like this for years, and nobody has ever done it,” Woodall said. “We’ve had a great outpouring of support from the community from cops, to teachers, teenagers, kids and even had one dog in here today.”
As a first-time business owner, Woodall explained that, “it wasn’t planned out, and there was no rhyme or reason. It just happened.” His favorite part of opening day was interacting with the community. He said he is a “people person” who has enjoyed getting to know everyone who has walked through his doors. He considered opening day a success.
“Oh, most definitely,” Woodall said. “We ran out of water, and we ran out of ice today.”
Some of the challenges he has faced with opening Whiteville Nutrition are being new to Columbus County and not yet having the community business connection. Woodall said he has overcome those challenges with “being intentional and having those intentional conversations.” He explained that before he signed the lease, Woodall found out that J.K. Powell Boulevard’s road construction would redirect traffic through downtown Whiteville and would help his business.
“When you come from a state that’s eight hours away and don’t have those connections, you kind of have to figure it out,” Woodall said. “I’ve currently been residing here for a week.”
Whiteville Nutrition is open weekdays from 7 a.m. to 4 p.m., Saturday from 9 a.m. to 1 p.m. and closed on Sunday. The store’s address is 629 S. Madison Street.